#TikTokShop #ECommerceTrends
🛍️💡
TikTok Shop, known for integrating e-commerce into the popular social media platform, is making significant changes that could affect both buyers and sellers. According to a Business Insider report, TikTok Shop is cutting costs and raising the threshold for free shipping, pushing buyers to either purchase more items to meet the new criteria or pay for shipping.
Changes for Buyers: Higher Free Shipping Threshold 📦
Old users will now face a free shipping threshold increased from $20 to $25, while new users will continue to enjoy a threshold of $5. This move encourages consumers to buy more or bear the cost of shipping, potentially impacting user shopping behavior.
Different Thresholds for Select Users: A Testing Approach 🧪
Not all buyers are subject to the same changes, as TikTok is testing different shipping thresholds for certain users to gauge interest in discounts within the app.
Fair Market Price for Shipping: A New Benchmark 🚚
TikTok Shop will no longer apply free shipping when the shipping cost exceeds what it deems a “fair market price,” capping its shipping contribution to a maximum of $11.
Changes for Sellers: Higher Barriers for Subsidies 🛒
Sellers who opt for their own logistics rather than TikTok’s preferred suppliers will need to meet specific criteria, including an average shipping time of 6 days over the past 30 days, at least 100 completed orders, and a store registered for at least 30 days.
TikTok Shop’s Strategic Moves for Profitability 💼
These changes are part of TikTok’s broader strategy to increase profitability. The platform plans to raise its in-app sales commission in the US from 2% to 8%, a substantial 300% increase. Additionally, starting January 18, 2024, TikTok Shop began charging a deposit to fully managed businesses.
Market Performance and Future Goals 📈
Despite these changes, TikTok Shop has made significant strides in the US market. According to Sensor Tower, TikTok users grew by 230% in the fourth quarter of 2023, reaching 1.4 billion active users and 6 million active sellers. These figures demonstrate the platform’s robust presence in the e-commerce sector.
TikTok Shop’s losses, reported to be in the hundreds of millions last year by The Information, highlight the delicate balance between incentivizing users and generating revenue. With a GMV target of $50 billion for the year and plans to expand its US e-commerce business tenfold to $17.5 billion, TikTok Shop is gearing up for an ambitious year.
In a fiercely competitive market, where players like Shein and Temu are making strong moves, TikTok Shop, with its unique blend of social commerce, faces a critical year ahead. How far it will go leveraging its strengths remains to be seen.
#抖音商店 #电子商务趋势
提高门槛！TikTok Shop的新措施或让用户失望 🛍️💡
TikTok Shop，将电子商务融入流行社交媒体平台，正在进行重大变革，这可能会影响买家和卖家。据Business Insider报道，TikTok Shop正在削减开支，提高免运费标准，迫使买家购买更多商品以满足新标准，或支付运费。
买家变化：更高的免运费门槛 📦
老用户现在面临的免运费门槛从20美元提高到了25美元，而新用户继续享受5美元的门槛。这一举措鼓励消费者购买更多或自行承担运费，可能会影响用户的购物行为。
针对特定用户的不同门槛：测试方法 🧪
并非所有购买者都受到相同的变化，因为TikTok正在为某些用户测试不同的运费门槛，以衡量应用中折扣的兴趣。
运费的公平市场价格：新基准 🚚
当运费超过TikTok认为的“公平市场价格”时，将不再适用免费送货。其最多只能支付11美元的运费。
卖家变化：获取补贴的门槛提高 🛒
选择通过自己的物流商而不是通过TikTok方的首选供应商进行发货的卖家，需要满足特定标准，包括过去30天内平均发货时间为6天，至少有100个已完成的订单，以及至少注册了30天的商店。
TikTok Shop的盈利战略 💼
这些变化是TikTok提高盈利能力战略的一部分。平台计划将其在美国应用内销售佣金从2%提高到8%，增幅达300%。此外，从2024年1月18日起，TikTok Shop开始向全托管商家收取保证金。
市场表现与未来目标 📈
尽管有这些变化，TikTok Shop在美国市场取得了重大进展。Sensor Tower数据显示，2023年第四季度TikTok用户同比增长230%，达到14亿活跃用户和600万活跃卖家。这些数据展示了平台在电子商务领域的强大存在。
The Information报告称，去年TikTok Shop亏损数亿美元，这突显了激励用户与产生收入之间的微妙平衡。随着今年GMV目标设定为500亿美元，并计划将其在美国的电商业务扩大十倍至175亿美元，TikTok Shop正为雄心勃勃的一年做准备。
在竞争激烈的市场中，像Shein和Temu这样的玩家正在积极行动，以社交电商闻名的TikTok Shop面临关键的一年。它将如何利用自己的优势走多远，尚待观察。